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Summary 

Introduction and Overview 

The video aims to simplify the process of signing up for a wholesale account with Peter Stone, a jewelry wholesaler, emphasizing that the procedure is easier than it may seem, especially for those not tech-savvy. The presenter openly admits to being “computer challenged,” highlighting their limitations with technology, such as difficulty typing due to large fingers. However, they assure viewers that despite these challenges, signing up is straightforward and brings immediate value in the form of access to wholesale prices and benefits.

The essential takeaway here is that by logging into the Peter Stone wholesale site, retailers can unlock better pricing and ordering options, making their jewelry business more profitable and manageable.

Correct Website and Purpose of Different Sites 

A critical initial instruction is provided regarding the exact web address for wholesale access: www.peterstone.com/ws. The “/ws” suffix is mandatory to reach the wholesale signup section correctly. The presenter cautions against confusing this with their marketing site, which is structured for customer browsing, showcasing jewelry for potential retail buyers rather than wholesale buyers.

The marketing site allows customers to view a wider range of jewelry pieces that might not be physically present in retail stores but are available through Peter Stone. The pricing and shipping costs on this public site are intentionally higher to encourage customers to buy from their local stores instead of direct online purchase, thus protecting retail partners’ business.

Benefits of Wholesale Signup and Affiliate Opportunities (00:01:35 – 00:02:11)

The video outlines additional incentives for signing up wholesale beyond just lower costs. Retailers can capitalize on potential customers’ interest by directing them to the marketing site under affiliate terms. If customers purchase from the wholesale marketing site through the retailer’s referral link, the retailer earns a commission percentage.

Although customers have to pay the marketing site’s higher retail price and shipping, affiliates benefit from this arrangement, providing a secondary revenue stream. The presenter encourages creative ways to use these benefits, including promotional discounts within the store to attract traffic and build a loyal customer base. Examples include offering 10-20% discounts and encouraging customers to bring friends, thereby growing the store’s clientele organically.

Step-by-Step Wholesale Signup Process Introduction 

The core purpose of the tutorial is revealed here: a detailed step-by-step walkthrough to simplify the wholesale signup process for Peter Stone’s company, which includes multiple jewelry lines. When registering, users might find themselves directed to pages featuring either dive silver jewelry or the Peter Stone branded products.

Emphasis is placed on the presence of four major brands visible on the left panel of the wholesale site interface: Peter Stone, Dive Silver, Magic Symbols, and Brizi Stone. The last is a fashion jewelry line that the company has historically kept low-profile, lacking catalogs but offering beautiful and desirable products. This part reassures the viewer that the company has a wide range of jewelry to meet diverse retail needs.

Product Variety and Customer Support (00:03:02 – 00:04:21)

After introducing the brand options, the video highlights the variety of products available: rings, necklaces, bracelets, and more. The inventory covers multiple sizes and designs.

Importantly, the presenter addresses potential product gaps by offering custom solutions, such as making matching pendants for earrings on request. This support extends beyond passive purchase options to an active service approach, enhancing the retailer’s ability to satisfy their customers.

To assist users and ensure a smooth experience, multiple contact channels are provided—phone, fax, email, and an online contact form. The company guarantees timely responses, typically within 24 business hours, though weekends may incur slight delays. This level of customer support reflects Peter Stone’s commitment to facilitating wholesale partnerships and satisfaction.

Reinforcing Ease of Access and Reminders 

The closing section of the video reinforces key practical advice for smooth, ongoing access to the wholesale site:

• Bookmark the wholesale URL with the “/ws” extension on computers and store it in phone notes to avoid confusion.
• Reminder that some retailers mistakenly visit the retail marketing site (wwepeterstone.com or similar), which does not permit direct wholesale login.
• While the marketing site does have a wholesale link at the top, a simple login attempt there will not work for wholesale account creation or ordering.
• The exact wholesale site address is reiterated as www.peterstone.com/ws, and users should remember this to fully utilize the wholesale benefits.

The video closes with a brief reminder of available support and encouragement for users to revisit the tutorial as needed, helping negate any perceived technological complexity.

Key Insights and Practical Implications

1. Simplicity Despite Tech Challenges: The video’s most important message is that wholesale signup is straightforward, even for those uncomfortable with technology. The presenter’s first-person experience breaks down mental barriers for potential users.

2. Clear Distinction Between Websites: Understanding the function of two different web portals—the wholesale and the retail marketing site—is crucial. This prevents users from attempting to log in at the wrong domain and getting frustrated.

3. Affiliate Opportunity Enhances Revenue: Besides gaining access to discounted prices, retailers can benefit financially when customers buy through the affiliate links on the retail marketing site, creating multiple income streams.

4. Broad Product Range and Custom Requests: The company offers a wide variety of jewelry under multiple brands and accommodates special matching requests, demonstrating flexibility and support for retailers.

5. Customer Support and Communication: Multiple accessible channels and guaranteed quick responses assure retailers of strong ongoing help, reducing operational friction.

6. Encouragement to Use the Marketing Site: Retailers can direct customers there to browse extensive collections and augment store offerings indirectly, even if those items are not physically present in the store.

Conclusion

This video serves as a comprehensive guide to alleviate confusion in registering as a wholesale partner with Peter Stone and its affiliated brands. It methodically explains the correct web navigation, the purpose of different sites associated with the business, the financial benefits of wholesale and affiliate sales, the extensive product offerings, and the supportive infrastructure provided. By addressing common technical anxieties and providing clear step-by-step instructions, the tutorial empowers retailers to efficiently leverage Peter Stone’s wholesale program to grow their jewelry businesses confidently.