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Peter Stone, President and CEO of Dyed Silver, a company servicing fine retailers, dive shops, novel stores, and resorts globally since 1999, presents the second business tip in his five-part series. This video focuses on leveraging Dyed Silver’s affiliate program in combination with their jewelry program to effectively drive business growth. The core message...

Captain Peter Stone, President and CEO of Dive Silver Jewelry, opens the video with a warm greeting and immediately positions Dive Silver as a valuable partner for entrepreneurs interested in establishing or expanding an online jewelry store. He stresses the importance of having an online presence — if viewers don’t already operate an online...

The video opens with a welcoming introduction that highlights a comprehensive suite of marketing services designed specifically for jewelry sellers. The speaker emphasizes the uniqueness of this service package, describing it as a “truly sweet” offering. When customers purchase jewelry, they gain access to numerous free marketing tools, including high-quality images for websites and...

Peter from Dive Silver Jewelry opens by emphasizing the critical role attitude plays in running any business, whether it’s newly established or 25 years old like his own. He stresses that having a positive attitude is not an innate trait reserved for a few; instead, it is a conscious daily decision to “hit the...

The world of retail presents myriad opportunities for niche markets, and one particularly promising sector is dive silver jewelry. This chapter explores the business potential of dive silver jewelry—specialized jewelry inspired by nautical themes, sea life, and scuba diving culture—and its strategic fit in various retail environments such as gift shops, dive shops, beach resorts,...